Last spring Fleet Feet Raleigh approached me about designing a new space due to their growth in the Ridgewood Shopping Center. It was clear there would be many constraints, but in the end those constraints helped guide much of the design along the way. In contrast to their old space, Fleet Feet wanted a industrial, yet clean, minimal aesthetic.
An art gallery occupied the space when we found it + it was clear from the outset that the carpet + old tile ceiling would need to be removed for the design aesthetic to be achieved. It would not be an easy task. Old walls would need to be demoed as well for storage needs to be met.
A second constraint loomed. Many of the existing retail display fixtures in the old space would need to be reused with new ones. This provided a significant challenge in providing a cohesive look between old + new fixtures. Again, the budget helped push design choices, but in the end sacrifices and design challenges were met. Floors were stained black concrete (with a natural stained running lane - see slideshow below). Ceilings were painted white open web joists. + new fixtures were brushed chrome to match existing fixtures.
In all, Fleet Feet Raleigh's space increased from roughly 2300 square feet to about 3400 square feet. Storage vs. sales floor analysis were done to make sure that storage would be adequate for expansion. It was a great opportunity to design (and eventually work) in a space with a very minimal aesthetic. A big thanks to the Fleet Feet Raleigh staff for their incredible work + assistance on the project. See a quick slideshow with drawings + before + after photos below (new store photos courtesy of Lauren McKinney of Raleigh) -
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